The model was created by Lara Bezerra, who has over 30 years of senior executive and leadership experience across three continents. Her unique leadership style is the result of a diverse learning approach that includes quantum physics, psychology, and ancestral philosophy. Her theory is based on the belief that everyone can be a leader and increase their productivity exponentially by living their purpose and using their work as a tool to achieve it. Lara’s approach also emphasizes the importance of motivation and emotions, which is why she includes neuroscience in her teachings and provides tools to build positive neuroplasticity. This brings a neuro productivity that becomes embedded in the personality of the person, meaning a true transformation that generates a positive impact in the organizations and environment where the person belongs. This as a consequence, significantly improves the organizations’ neuro cognition behavior (the decision-making process of the companies).

The four pillars of her model are

• Integrality
• Intentionality
• Coherence
• LifeLong Learning