MY PURPOSE IS TO
ELEVATE HUMANITY’S
CONSCIOUSNESS

TO INCREASE OUR
COGNITIVE MATURITY

About Lara Bezerra

Lara Bezerra is the heart and vision behind WorkCoherence—driven by a lived commitment to align Purpose, leadership, and human potential. Her life journey brings together personal integrity, global leadership, and spiritual insight—forming the foundation for a new way of leading: coherent, conscious, and deeply transformational.

I BELIEVE IN HUMAN
BEINGS AND THEIR
EXPONENTIAL
POTENTIAL
WHEN
DRIVEN BY PURPOSE.

I BELIEVE IN HUMAN
BEINGS AND THEIR
EXPONENTIAL
POTENTIAL
WHEN
DRIVEN BY PURPOSE.

A Holistic Journey of Purpose
and Coherence

From an early age, Lara was shaped by family values rooted in compassion, respect, and community. These seeds grew into a lifelong search for coherence—how to live and lead from the same inner truth. Her journey across cultures, combined with deep spiritual inquiry, shaped her belief that leadership must be human at its core.

As a global executive—with decades of experience in senior roles at organizations like Roche—Lara saw firsthand how traditional leadership often neglected the human dimension. In choosing to leave her dream corporate role, she stepped fully into her Purpose: founding WorkCoherence as a living expression of what leadership can become when guided by love, courage, and alignment.

Guiding Vision and impact
on Workcoherence

 At its core, Lara’s work is about transforming how we lead and why we lead. She believes coherence is the key to building cultures where people thrive and companies generate lasting, meaningful value. Her mission is to inspire leaders to live from their Purpose—and create workplaces where performance flows from authenticity, not pressure.

Through WorkCoherence, Lara brings together her passion for education, people development, and system change—offering tools that integrate ethics, compassion, and excellence. Her invitation is clear: to lead with coherence is not only possible—it’s the most powerful way to create sustainable success and societal impact.

Media

CIPS CONNECTIONS
Article
A Chat with Lara Bezerra: Mentor; Board Member; Founder of Workcoherence; past Executive President of the Bayer group in Latin America (Venezuela), about fostering a world for coherent leadership and a purposeful life.
@cips
Stories Work
Article
Stories At Work – Lara Bezerra (Story 2)
@storieswork
Stories Work
Article
Stories At Work – Lara Bezerra
@storieswork
The Brand Called You
Article
LIVING A LIFE OF PRIDE LARA BEZERRA MENTOR BOARD MEMBER FOUNDER OF WORKCOHERENCE
@tbcy
Duke Dialogue
Article
Dialogue: Rehumanize your leadership
@dukecorped
Duke
Article
Good principles are hard to reach
@dukecorped
Duke
Article
The value of the chief purpose officer
@dukecorped
Exame
Article
“Emprego é o canal para realizar o seu trabalho como ser humano”, diz ex-CEO da Bayer e Roche
@exame
Exame
Article
Ela foi CEO da Bayer e da Roche em três continentes e traz 5 lições para ter uma carreira global
@exame
Forbes
Article
Does Your Organization Need A Chief Purpose Officer?
@forbes
HarperBusiness
Article
The Power Of Humility: How Humble High Achievers Are Rewriting the Rules of Leadership
HarperBusiness
LID Publishing
Article
Rehumanizing Leadership: Putting purpose and meaning back into business
LID Publishing
Amplify Publishing
Article
Connected: Building Relationships to Achieve Success and Make a Lasting Impact
Amplify Publishing
Zero Distance: Management in the Quantum Age
Article
Zero Distance: Management in the Quantum Age
Palgrave Macmillan
Tales of Pioneers from Around the World
Article
Adventures in Reinventing Work – Tales of Pioneers from Around the World
Tales of Pioneers from Around the World